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 2021-07-16 16:37 

Adweek

How BT's Euro Championship Campaign Tried to Combat Online Harassment With Hope...

Ahead of the Uefa Euro 2020, U.K. telecoms giant BT took the step of commissioning its advertising agency Saatchi & Saatchi to produce a campaign that would highlight its sponsorship of the home nations soccer teams: England, Scotland and Wales. It would ...

 2021-07-13 15:02 

Adweek

Brands Speak Out Against Racist Abuse of UK Soccer Players...

After England reached their first major soccer final in 55 years at Uefa Euro 2020, narrowly losing against Italy, the excitement of the tournament has been overshadowed by racist abuse directed at three key players. Marcus Rashford, Jadon Sancho and Buka...

 2021-07-12 15:51 

Adweek

Euro 2020 Final Reaches UK TV Record for Football Audiences...

The final of the UEFA Euro 2020 tournament featuring England against Italy was viewed by almost half of the U.K. population setting a record for a TV viewing football audience. A peak of 31 million viewers across the U.K. watched Italy defeat England on p...

 2021-07-09 16:00 

Adweek

Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes' Own Brands...

Coca-Cola spent hundreds of millions of dollars sponsoring Euro 2020. It spent years preparing for one of the world's most watched soccer tournaments after the Summer Olympics and FIFA World Cup. Coke's iconic logo sat among European soccer's ...

 2021-07-09 13:31 

Adweek

MDC Partners Expands Into Russia Through Adwise Affiliate Partnership...

MDC Partners is set to expand into Russia having formed an affiliate partnership with independent creative agency Adwise. MDC Partners is the agency network group with includes 72&Sunny, Anomaly, Doner and KWT Global. It has been going through a protracte...

 2021-07-02 12:48 

Adweek

UK Mobile Network Three 'Comes of Age'But It Still Has a Sense of Humor...

Three is one of the largest mobile networks in the U.K., but for years it has sought a seat at the adults' table. Its new brand campaign, launching today during the UEFA Euro 2020 tournament, is all about coming of age-which is fitting, since the netw...

 2021-07-01 19:58 

Adweek

Despite the Danger, a Sensual Film Was Produced to Defy Russia's Anti-LGBTQ+ Laws...

On July 1 2020, Russia voted to make a change to its constitution that would state that marriage could only take place between a man and a woman. Ahead of that one-year anniversary, an anti-homophobia film has been released, featuring two men dancing the ...

 2021-06-29 13:32 

Adweek

Brexit and Coronavirus Pandemic Response Leads Kin+Carta to Expand into Greece...

International digital consultancy Kin + Carta is set to expand its European growth into Greece in its response to both the global pandemic and Brexit. The new office in Athens will act as a delivery hub across mainland Europe and the U.K. offering technol...

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