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 2021-05-07 23:26 

Adweek

How Sierra Space, a Rival of Elon Musk's SpaceX, Built an Ad Strategy Around His SNL Debut...

Elon Musk might be getting a windfall of publicity through his opportunity to host Saturday Night Live this weekend, but one of his competitors is also using the event as a launching pad for its own messaging. Sierra Space, a spinoff of aerospace firm Sie...

 2021-05-07 23:09 

Adweek

'The Black Mother's Green Book' Seeks to Improve Birth Experiences for Black Women...

A new app launched ahead of Mother's Day invokes Victor Hugo Green's historic Green Book as it attempts to help Black mothers navigate the perils of racism in the medical industry. Independent agency Mother worked with Irth, a non-profit tech proj...

 2021-05-07 22:31 

Adweek

Billie's Mother's Day Campaign Puts Postpartum Bodies on a Much-Deserved Pedestal—Literally...

While many brands are attempting to approach Mother's Day in a more thoughtful, personal and sensitive way this year, direct-to-consumer personal care brand Billie is pushing that trend even further. In an attempt to pull back the facade of unattainab...

 2021-05-07 22:30 

Adweek

How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music...

Whether it's a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music education and exposure. Realizing this, Brazil's Heli?polis' symphony orchestra, or Si...

 2021-05-07 22:25 

Adweek

Profitero's Sarah Hofstetter on Unleashing Your Inner Diva and the Importance of Adaptability...

The species that survives is the one that's most adaptable, said Sarah Hofstetter, president of ecommerce growth platform Profitero, as she cited Darwin during Adweek's Social Media Week N.Y. event today. "The past year has really been about c...

 2021-05-07 21:31 

Adweek

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin...

Purdue Pharma's reckoning over the company's promotion of OxyContin contributing to an opioid epidemic has spread to the company's marketing partners. Yesterday, Massachusetts Attorney General Maura Healey filed a lawsuit in Suffolk Superior C...

 2021-05-07 20:56 

Adweek: TVNewser

Thursday, May 6 Scoreboard: Tucker Carlson Tonight, Rachel Maddow Show, Hannity Are the Top 3...

Fox News won prime time and total day in the key measurements. MSNBC and CNN split first place in the 4 p.m. hour....

 2021-05-07 20:39 

Adweek

Snap's Chief Business Officer Discusses Why AR Is the Future of Marketing...

With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other brands which have found it a useful tool for engaging with consumers in an interactive manner. E...

 2021-05-07 20:05 

Adweek

Twitter's Alphonzo Terrell Stands Up for Social Media Professionals Everywhere...

The terms "social" and "brands" were used countless times during Adweek's Social Media Week 2021, but Twitter's global head of social and editorial Alphonzo Terrell would like to see them phased out. "I would love to destroy th...

 2021-05-07 19:35 

Adweek

Instagram Debuts #RethinkOurInfluence Campaign...

Instagram continued its celebration of Asian American and Pacific Islander Heritage Month with the debut Friday of its #RethinkOurInfluence campaign, as well as the rollout of a custom augmented reality filter on its @creators account. The campaign was sh...

 2021-05-07 19:20 

Adweek: TVNewser

Fox News White House Correspondent Peter Doocy Discusses His Relationship With the Biden Press Shop...

"There are bigger problems in the world than Fox not getting called on. However, there was an interest just by me in trying to get to the bottom of it."...

 2021-05-07 19:20 

Adweek: TVNewser

Fox News White House Correspondent Peter Doocy Discusses His Relationship With Biden Press Shop...

"There are bigger problems in the world than Fox not getting called on. However, there was an interest just by me in trying to get to the bottom of it."...

 2021-05-07 19:17 

Adweek

Keeping an Ear to the Ground Keeps Brands on Their Toes...

It's no secret that we're all on social media all day long--in fact, 72% of the public uses social media in 2021 compared to just 5% in 2005, according to Pew Research Center. We're using it to connect, find our communities, feel inspired, kic...

 2021-05-07 18:14 

Adweek

Authentic Brands to Acquire Eddie Bauer...

Authentic Brands Group is adding Eddie Bauer, one of the best-known outdoor gear retailers, to its portfolio of brands. "Eddie Bauer has a 100-year history of unparalleled authority in the outdoor space," said Jamie Salter, founder and CEO of ABG,...

 2021-05-07 17:48 

Adweek

For Mother's Day, Gelo and Mischief Embrace the Natural Chaos of Motherhood...

Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can tell you: That's not really what it's all about. There is also a lot of chaos along the way. Celebrating their Forever Roses s...

 2021-05-07 17:09 

Adweek

Supergoop! Encourages Everyday Sunscreen Use With a Talk Show Spoof...

After more than doubling its direct-to-consumer business during 2020, Supergoop! has launched its first brand campaign surrounding its original mission statement--to get consumers wearing sunscreen every day and eradicate skin cancer. Top line The "Go...

 2021-05-07 17:01 

Adweek

When Art and Artificial Intelligence Beautifully Collide...

"I've always considered myself an artist, but I was never good enough to make money with it," BEN Group CEO Ricky Ray Butler sheepishly admitted near the end of his Social Media Week session on Thursday. Butler's identification with the ar...

 2021-05-07 15:16 

Adweek

How Doritos Effectively Doubled the Love This Mother's Day...

Doritos Mexico just debuted an ad in anticipation of Mother's Day featuring families with two moms called, "Thanks Mom, and Mom." The new spot, created by Slap Global, shows kids standing on a theater stage, reading letters thanking their moms...

 2021-05-07 15:10 

Adweek

Pinterest: How to Add Stickers to a Story Pin...

Pinterest's Story Pins feature allows content creators to share post containing multiple videos, images and more. A single Story Pin can have multiple pages, and creators can edit each page separately with filters and embellishments, such as stickers....

 2021-05-07 15:05 

Adweek

Pinterest: How to Tag Someone in a Story Pin...

Pinterest's Story Pins feature allows users to share posts containing multiple images, videos and more. Story Pins can have multiple pages, and each page can be edited separately with embellishments like text and stickers. You can even tag another Pin...

 2021-05-07 15:00 

Adweek

Facebook Removes 9 Networks in April 2021 for Coordinated Inauthentic Behavior...

Facebook released its coordinated inauthentic behavior report for April 2021, detailing nine networks that were removed from its platform. The social network said those networks accounted for a total of 1,565 accounts, 141 Instagram accounts, 724 pages an...

 2021-05-07 14:47 

Adweek

Wieden + Kennedy's Neil Christie to Depart After 17 Years...

Wieden+Kennedy's Neil Christie is to leave the agency after 17 years working across the business. Christie leaves the agency having joined as managing director in 2004 after spells at Yellowhammer, BBH and TBWA. Famous campaigns such as "Dancing P...

 2021-05-07 14:43 

Adweek

Ed Sheeran Sponsors a Football Club and Promotes a Cryptic Logo...

If you're a millionaire musician with several homes and your own pub, what would you spend your money on next? Well, if you're British singer and songwriter Ed Sheeran, you might become Ipswich Town soccer club's newest shirt sponsor. Announce...

 2021-05-07 14:34 

Adweek

Superdry's Neymar Jr Partnership Drives Over 2 Million Engagements Within First Weeks...

British fashion brand Superdry has channeled the power of influencers and celebrities and is enjoying a massive wave of engagement through its partnership with Brazilian soccer star Neymar Jr. Announced in December, Neymar Jr agreed to a three-year partne...

 2021-05-07 14:24 

Adweek: TVNewser

In Profile Mother's Day Edition: MacCallum, Faulkner...

"Parenting keeps me grounded."...

 2021-05-07 14:03 

Adweek

Criteo Is Testing Unified ID 2.0's Single Sign-On Solution...

As the industry braces itself for the depreciation of third-party cookies next year, multiple efforts are underway to find a new cornerstone for online ad targeting. Google is pressing ahead with its Privacy Sandbox experiments while Universal ID 2.0 has ...

 2021-05-07 14:00 

Adweek

Recent Data Shows the Top Mother's Day Gift Is One Borne Out of Pandemic Lifestyles...

It's the beginning of May, and we all know what that means: It's time to start thinking about mom. Consumers all over the country are shopping for the moms in their lives in anticipation for Sunday's holiday. But what are they getting? Luckily...

 2021-05-07 13:20 

Adweek

Molson Coors' CMO and DDB's Top Creative Forged a Partnership in Crisis—and Haven't Slowed Since...

Molson Coors' chief marketing officer, Michelle St. Jacques, famously took the reins at the beer giant a day after Anheuser-Busch ran multiple Super Bowl ads blasting Miller and Coors for using corn syrup as a fermentation base in their beer--somethin...

 2021-05-07 13:07 

Adweek: TVNewser

Today Reveals 2021 Summer Concert Series Lineup...

Summer is approaching and so too are the morning shows' summer concert series. NBC's Today is the first to announce its summer concert lineup this year, doing so on Friday. The roster for this summer's music series is chock full of A-list acts...

 2021-05-07 11:53 

Adweek

BT and EE Team Up With Wi-Fi Offer That Prevents 'Broadband Rage'...

As reliance is being placed on broadband at home more than ever before, the U.K.'s largest telecoms supplier BT will release a campaign to promote its first "unbreakable"; hybrid Wi-Fi offer, supported by mobile network EE. The 60-second "B...

 2021-05-07 11:33 

Adweek

BA Returns to Advertising as It Takes to the Skies Once Again...

British Airways (BA) is launching a campaign to celebrate its return to the skies following an extended period where much of the U.K. airline's fleet and staff were grounded due to the pandemic. "You make us Fly" is BA'S first ad since it ...

 2021-05-07 10:30 

Adweek

This Startup Is Launching a New AI Media Lab to Create Human Avatars For Brands...

A startup that made a name for itself designing AI avatar clones of celebrities is turning its attention towards brands. Nonprofit-commercial hybrid AI Foundation is launching a new brand media lab designed to build experiences for marketers and entertain...

 2021-05-07 03:05 

Adweek

Twitter Rolls Out Tip Jar Feature to Limited Number of Accounts...

The Tip Jar feature Twitter was testing in March for its Twitter Spaces audio feature was rolled out for select profile pages on the social network Thursday. A limited number of people around the world who use Twitter in English can add Tip Jar to their p...

 2021-05-07 02:15 

Adweek

TikTok Debuts Sound Kit, Login Kit...

TikTok took steps to bring the TikTok experience to third-party applications with Thursday's introductions of Sound Kit and Login Kit. The two software-development kits will help bring more frictionless sharing to third-party apps, and they were rolle...

 2021-05-06 23:33 

Adweek

Despite Its '70s Vibe, Dad Grass' Hemp Joints Offer a Smoke Without the Buzz...

When U.S. congressional leaders passed the Farm Bill in 2018, they made hemp legal across America. Now a Los Angeles startup that launched during 2020's pandemic is trying to make it groovy. Using a '70s vibe and retro-chic packaging, a brand call...

 2021-05-06 22:17 

Adweek

Digitas' NewFronts Presentation Focused on Strength of Content Partnerships...

At Digitas' NewFronts presentation this year, the agency once again highlighted content developed alongside KitchenAid. At last year's NewFronts, Digitas debuted a trailer for a documentary focusing on sexism in the culinary industry, titled A Wom...

 2021-05-06 22:13 

Adweek

How Brands Are Offering More for Mother's Day Than Chocolate and Flowers...

Bouquets, greeting cards, candy, a lovely brunch. Mother's Day tends to culminate in the same cluster of gifts every year. That's not necessarily a complaint, as those happen to be the most reliable and readily available options--especially for th...

 2021-05-06 22:11 

Adweek

Roku's Record Growth Continues in 2021 Ahead of Original Content Rollout...

After wrapping a record year in 2020, Roku has continued its momentum into the first part of 2021--though there are signs that last year's Covid-fueled massive user spikes are starting to tail off. The platform more than doubled its monetized video ad...

 2021-05-06 21:49 

Adweek: TVNewser

Wednesday, May 5 Scoreboard: Hannity Ranks No. 1 Among Adults 25-54, Boosted by Caitlyn Jenner Interview...

MSNBC took second place in prime time. Ali Velshi sat in for Brian Williams at 11 p.m. Erin Burnett gave CNN a win at 7 p.m. in the demo....

 2021-05-06 21:22 

Adweek

NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up...

In less than two weeks, NBCUniversal will take the wraps off its upcoming programming on linear and streaming as part of its annual upfront presentation. Ahead of that, though, the broadcaster is emphasizing to marketers that they can earmark their market...

 2021-05-06 21:20 

Adweek

TikTok Joins Technology Coalition...

TikTok joined the Technology Coalition, an organization aiming to protect children from online sexual exploitation and abuse. The Technology Coalition was formed in 2006, and its other members are Adobe, Amazon, Apple, Cloudflare, Discord, Dropbox, Facebo...

 2021-05-06 20:55 

Adweek

Ellen Digital Debuts 3 Fan-Focused 'Super Brands' at NewFronts...

Ellen Digital, a joint venture between Ellen DeGeneres and Warner Bros., is focusing on serving the super fan. During its 2021 NewFronts presentation on Thursday, the media group rolled out what it's calling three new "super brands" targeted a...

 2021-05-06 20:42 

Adweek

Cameo Isn't Just for Fans Anymore—It's for Marketers Too...

The selfie is the new autograph. That's how Cameo, the platform that connects fans to pop culture icons via personalized video messages, live calls and direct messages, started nearly five years ago. Back then it was mostly athletes connecting with su...

 2021-05-06 20:07 

Adweek

Brooks Brothers and Fila Aim to Win Over Fans With Collaboration...

A new pairing between Brooks Brothers and Fila is one people have not seen since the Williams sisters dominated doubles tennis some 20 years ago. The clothier of America's business class is teaming with the Italian athletic brand on a tennis-themed li...

 2021-05-06 20:05 

Adweek

Twitter Rolls Out Revamped Prompts to Curb Harmful, Offensive Replies...

Twitter tweaked the prompts it has been testing in cases when users are about to send potentially harmful or offensive replies, and the revised versions began rolling out this week to accounts with English-language settings, on Android and iOS. Twitter Th...

 2021-05-06 19:20 

Adweek

Will Facebook Make Nextdoor Say, 'There Goes the Neighborhoods?'...

Is there enough room in the neighborhood for neighborhood social network Nextdoor and the new Facebook Neighborhoods feature being tested? An early test of Facebook Neighborhoods in Calgary, Alberta, was spotted last October by Calgary-based social media ...

 2021-05-06 19:15 

Adweek

In Its NewFronts Debut, Penske Media Flexes Its Enterprise Muscles...

Penske Media is treating its NewFronts presentation like a coming-out party. The publisher of 24 brands, including several whose lineages trace back more than a century, has never participated in NewFronts until today. The group, which owns Variety and AR...

 2021-05-06 18:45 

Adweek

GSK Focused on Social Insights Before the Pandemic. Here's How it Paid Off...

At one point in her Social Media Week session on in-house social intelligence, GSK's insights and analytics lead Tina Tonielli displayed a slide with the company's most-famous household brands--Advil, Flonase, Benefiber, Centrum and Nicorette--and...

 2021-05-06 18:26 

Adweek

How to Navigate Social Media Coming Out of the Pandemic...

After over a year of the pandemic, customers and brands have changed how they use social media. During Adweek's Social Media Week on Thursday, Vice Media Group's global CMO Nadja Bellan-White said that 2021 is a year of reimagining what's poss...

 2021-05-06 18:08 

Adweek

Spanish-Language Estrella Media's Rebirth Is Driven by Streaming News...

How do you stand out when you're one of more than two dozen NewFronts presenters? For Estrella Media, the answer was simple: The multiplatform, Spanish-language media company held two events this week, following up its Wednesday NewFronts presentation...

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