MTV's New Chief on His Strategy to Lure Millennials...

Hollywood Reporter | 2016-11-30 14:20 UTC

Year-over-year, MTV is down 11 percent among its core 18-to-34 demographic and has suffered from creative inconsistencies. "MTV has no brand; no one knows what it is," gripes one agent. "It has to be something or it's going to die."

By aphrodite on 2016-12-01 01:29 UTC
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