Anheuser-Busch InBev, the parent company of beer brand Bud Light, has pulled the company's Amy Schumer-Seth Rogen-starring "Bud Light Party" television advertisements weeks ahead of schedule as sales of the beer declined in the third quarter.
Bad ads don't sell bad beer. Millennials love irony, but not enough to drink Bud Light ironically. But Rogen and Schumer got paid a lot of money to do very