VAB

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 2018-05-23 13:00 

MediaPost

VAB Launches Ad Campaign Promoting TV Commercials For Digital Startups...

While the ad campaign is meant to promote TV advertising (the tagline is "Television. Be Known."), it is specifically highlighting efforts by companies that are digital disruptors, encouraging otherdigital brands to consider shifting their video a...

 2018-05-23 11:00 

Adweek

The Television Industry Unites for Its First National Campaign Touting the Power of TV Ads...

Before they started battling for upfront dollars, the TV members of the Video Advertising Bureau (VAB) joined forces for the first time to create a national television ad campaign touting the power of TV advertising for "direct-disruptor" brands. ...

 2018-05-15 22:45 

Adweek

Infographic: How Video on Demand and Time-Shifting Are Changing Television...

With OTT services like Netflix, Hulu and Amazon providing hundreds of TV show options, marketers may be worrying about how to switch up their advertising strategy. But new research from the Video Advertising Bureau (VAB) shows that live TV is still king, ...

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